Free Tool · Know Your Worth

Stop guessing what
to charge sponsors.

Most creators undercharge by 2–3x because they have no benchmark. Get a custom rate card in 60 seconds — built from real sponsor data across your niche, platform, and audience tier.

Real sponsor benchmark data
Floor · Ask price · Ceiling
Platform-specific rates
1Platform & Niche
2Audience & Engagement
3Publishing Frequency

What's your primary platform?

Choose the channel where you'd run sponsored promotions. We'll build rates specific to your format.

What's your niche?

What's your audience size?

This drives the base rate for all placements.

What's your engagement?

How often do you publish?

Publishing frequency determines how many sponsorship slots you can offer per month, which affects your total earnings potential.

Your Rate Card
Know your worth.
Negotiate from strength.
Placement Type
Floor
Ask Price
Ceiling
Your effective CPM
—
Engagement tier
—
Monthly (flat sponsorships)
—
Based on — sponsored slots/mo at your ask price
Monthly (Triton performance)
—
Same promotions, performance EPC model
—
Ready to earn at your ceiling?

We'll match you with the 3 highest-converting offers in the Triton network for your niche and platform — all performance-based, no flat-fee guesswork. Plus we'll send you a PDF version of your rate card to use in sponsor pitches.

No spam. One follow-up from the Triton team. Unsubscribe anytime.

You're in the queue.

The Triton team will review your profile and send your matched offers + rate card PDF within 24 hours.

Browse the Network

How sponsorship rates actually work

Most creators set rates by copying what they've heard from someone else. Here's the real framework sponsors use to evaluate and counter your asks.

📊

CPM is the baseline

Cost per thousand impressions varies 5–10x across niches. Finance newsletters command $50–$150 CPM. Lifestyle commands $10–$20. Your niche determines your ceiling.

🎯

Engagement multiplies it

A 50K list with 40% open rate and 4% CTR is worth more than a 200K list with 15% opens and 0.8% CTR. Engaged audiences earn 1.5–2x more per slot.

⚡

Performance beats flat fees

Flat-fee sponsorships cap your upside. Performance deals — where you earn per click or per sale — consistently pay 2–4x more for high-quality, engaged audiences.